5 Reasons to claim your business on Google
On a pretty regular basis I meet small business owners that are not aware of the Google My Business profile they can create. They have no idea that they need to claim their business in order to control and provide accurate information for people searching for their businesses. Recently, a local small business owner I know had her Google business profile hacked because she never "claimed" her business on Google. Someone decided that a great way to attack this business owner was to claim their business and change all their information viewed by the public to a false name and company information. Nothing will put you in a tailspin faster then to see your profile, the customer reviews you have worked hard for, and all your information be hijacked by a stranger. In this business owners case we were able to report this to Google and have it removed, but now this owner is starting over with a new profile and having to rebuild that history of reviews from happy customers. There are so many reasons why, if you own a business that you should be claiming ownership of it on Google. Here is a list of the top 5 reasons from an article posted by onlinereputation.com. I really like this list and I think the reasoning is spot on. So, if you haven't already done this for your business, do it today. If you need help doing this, Selwyn Marketing is here to help you!
1.) It's Builds Immediate Trust
Google is one of the most well-known and trusted brands in the world today. When your business is claimed and seen on Google, it brings an extra added level of trust to your business. With Google referencing your business and making it easier for others to find, it's simply one more layer of exposure, trust and satisfaction that you are providing to your audience and customer base.
2.) Increases Your SEO Rankings
Every time you claim your business on a major website like Google, Yelp or TripAdvisor, you are also providing details about your company and gaining links back to your main web site and social profiles. This is a great way to increase links pointing back to your site from trusted sites, which ultimately helps with trying to rank higher in the search results.
3.) Free Advertising in Prime Google Locations
With billions of searches being made daily through Google, having your business located at the top of the search results would be prime real estate. This can be done through paid advertising, or by simply claiming your business and getting listed among other local business in your area (similar to the screenshot shown above).
4.) Reach New Customers through Local Searches
Not all local searches are from local residents. Instead, many of these searches are from people out of town or visiting a new area. While many local businesses may think they have enough customers living in their area and want to focus their efforts on offline advertising, they would be missing out on millions of potential new customers every year by not having their business listed online and claimed through Google.
5.) Funnel Users Back to Your Site & Social Accounts
Another great reason to claim your business through Google and all other local and review sites, is that they can all help with funneling traffic back to your main site and growing your following on social media. Don't lose your audience and customers after the search results, stay in contact with them through your main site and social media.
Your Business Can't Afford to Ignore Google
When it comes to building a following and brand online, it's all about creating a relationship with your audience and making it easier for them to find what they need.
Getting listed within local search results and claiming your business in Google is one of the best ways to get started and it will take you just under 10 minutes.
Author Credits: Written by Tim Bourquin