You might be wondering where the logo and other visual elements of your brand fit.

Logos, web design, color choices, and more are your brand’s identity—the visual elements that distinguish your business in your clients’ minds.

The Difference Between a

Logo and a Brand?

The Importance of a Strong Brand

Possessing a strong brand:

  • Builds trust.   A strong brand is authentic, transparent, and client-focused, three things that continuously build trust. If a customer can trust you, they’ll be loyal to you.

  • Enhances loyalty.   Around 89% of consumers stay loyal to brands that share their values. The only way to communicate those values clearly is via strong branding.

  • Sets you apart from your competition.   A strong brand is noticeable and begs for attention. As a result, you’ll stand out from the competition.

  • Helps you stay focused.   With a clear brand strategy, you’ll stay focused on your mission and values.

  • Encourages connection.   Consumers make purchasing decisions based on emotion. A strong brand helps you connect with your customers on an emotional level, which inspires them to reach out. 

Brand identity.

 

Components within your brand identity should include:

  • Business name

  • Logo

  • Color scheme

  • Typography and fonts

  • Marketing materials

  • Stationery such as letterheads and business cards

  • Images

  • Copy such as website and blog content

Selwyn Marketing, LLC

105 N. Main Street

Hutchinson, KS 67501

620.931.5204

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